Dunay Associates, LLC focuses on delivering solid results to our media partners. We partner with them to sell their media and advertising space. Our clients include digital media as well as traditional print and web based properties.
Over the years we have successfully sold sponsorships and exhibition spaces for media clients hosting these events. Our experience is in both live events and virtual forums.
It is important for media firms to be able to tell their advertisers who their audience is. Secondly, a publisher has to know who their audience is as well in order to produce content that is both compelling and engaging to this audience. We can undertake such tasks and work with people with decades of experience in conducting readership research for print media and digital.
We work with publishers in all phases of their business from start-ups to mature businesses seeking to revitalize their media sales performance. Looking to reimagine your media and ad sales business to simply getting some training for your current staff? If so we can step in and work with you on a plan that is right for your business.
Our recently launched Small & Local Business Practice works with small and local businesses to evaluate their company, products/services, their competitive landscape and resources. This information will enable us to come up with an easy to implement and manage program based on your goals. You are a business owner and entrepreneur, however you might not be a marketer and you are not at a point where you can expand by hiring a marketing manager. We can develop some low cost high impact plans that you can easily implement in a short amount of time that are low maintenance. Most plans are simple enough to do yourself. No need for hiring additional people or outsourcing to a company on a continuous basis. Our fees for this are reasonable and usually can be delivered within five business days.
Contact us today to discuss your requirements. Perhaps we can be the partner you are looking for to help you achieve the sales success you should have.
Why should I use an outside firm?
In today's world media providers have to employ the most effective and efficient resources across their whole organization. Utilizing an outside firm gains you the advantage of an up and running professional sales team without the overhead associated with an in-house staff.
Is an outside sales solution really as effective as having an in-house team?
Absolutely! Our professionals are remunerated through commission and are highly motivated to make every possible sale. We win the sale and everybody wins.
But you really don't know our market so how can you sell effectively?
Neither do most sales people when you hire them. However, working in partnership with our media providers they contribute the specific sector knowledge to help our sales people represent them professionally. Rather than you having to go through the trouble to recruit, hire, train, provide workspace, benefits etc we do all that. This is a huge savings for publishers in time, resources and budgets.
Bottom line is we allow you to operate efficiently focusing on what you do best, publish quality products.